Six Important Shifts in Social Media Strategy

A session at BlogWorld New York 2012

Tuesday 5th June, 2012

10:15am to 11:15am (EST)

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This session will examine six areas of social media that need a reboot – areas where business, marketing and PR leaders need to change their approach if they’re going to have a chance of implementing successful social media programs.

Key Points
Questions that we'll answer include:
1. How do I know if I'm setting useful social media objectives and measuring them effectively?
2. How can I plan social media content and our approach to search more strategically?
3. Which 'less shiny objects' should I focus on ahead of the shiny ones?

About the speaker

This person is speaking at this event.

Senior Vice President at Edelman; blogger; running nut; bookworm; gamer; Brit-nadian bio from Twitter

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Time 10:15am11:15am EST

Date Tue 5th June 2012

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