Social Marketology – Process in Social Media Marketing

2012 will be the year of smarter social media marketing. The presentation will provide a comprehensive approach to social for individuals and teams. The process framework steps through: 1. Desirable Outcomes: Vision, Goals, Objectives, and Metrics 2. Hyper-segmentation and Micro-audiences: finding the small groups 3. Community finding and creating 4. Influencer outreach 5. Crisis social media 6. Brilliant creative social media projects Finally, the presentation will guide the audience through the creation and maintenance of an action plan for organization social media maintenance. Dealing with gaffes, stumbles, and social media faux pas will be talked about as well.

Key Points
Social media has mostly been done ad hoc – with a basic understanding of the process, marketers will be able to have a framework on which to work. There are several artifacts generated by the process: Desired Outcomes document Brand Voice document Micro-audience segmentation Blog content plan Social media implementation plan Listening plan