How to find your social media and blogging ROI

A session at BlogWorld New York 2012

In this session, join veteran blogger and social media practitioner Christopher S. Penn as he reviews how to develop concrete measurements for social media and blogging ROI using industry-standard tools like Google Analytics. Learn how to find your ROI and then grow it by identifying the weakest spots in your marketing funnel, then applying social media and blogging to strengthen them.

Key Points
1. Find your blogging and social media ROI
2. Diagnose your marketing funnel
3. Improve your social and blogging ROI instantly

About the speaker

This person is speaking at this event.

Christopher Penn

Director of Inbound Marketing, ninja, PodCamp cofounder, Marketing Over Coffee cohost, speaker, author, USF marketing professor. More: http://cspenn.com/w bio from Twitter