Breakthrough Innovation 2012 schedule

CORPORATE VENTURING: A GROWING (OPEN) INNOVATION STRATEGY

Corporate Venturing (CV) and Corporate Venture Capital (CVC) are
increasingly becoming an important part of the open innovation strategy
of corporations. Previously limited to industries such as high tech, life
sciences and telecom, other industries are now discovering the potential
benefits as well. In this session, Ignaas will highlight Air France KLMs
approach, zoom in on some of the portfolio companies and explain how
to handle the relation between the parent company and the start-ups.
Additionally he will also share the details of recently conducted research
on CVC in the Transport & Logistics and Energy industry.

EMPLOYING CROWDSOURCING AS A MEANS TO GATHER DATA AND SHARE IDEAS

by Christopher Chapman

Online sites such as Wikipedia, Google and Yahoo! give the public an
open forum to ask questions, write articles, share opinions and give
suggestions. The advantages are obvious: it is cheap and does the work
for you, and provides you with a wide variety of feedback from multiple
internal and external sources from different backgrounds from all around
the globe. Implementing this within your organisation would provide you
with more useful information than you could use. The downsides are also
clear: controlling content and removing negative posts could be problematic,
plus competitors can access forums to keep an eye on what you are
doing. And how do you process all of the information that you receive?
In this session we will search for ways to work around potential downsides,
whilst taking full advantage of the many positive aspects of this process.

ENSURING THE SUCCESS OF YOUR OPEN INNOVATION INITIATIVES

by martin rudolph and Michael Stumpp

> Debating the pros and cons of open innovation and its practicality
> Creating open innovation networks and forums to share, discuss and
fine-tune ideas
> Instilling clear roles in your process to keep abreast of new ideas
and keep the innovation ball rolling
> Encouraging partner collaboration to foster discussions and creative
trains of thought

EXAMINING INNOVATION WITH LEADING-EDGE SCIENCE HOW DO YOU KNOW THE RESULTS ARE RIGHT?

by doug dean

> Addressing the mind-boggling complexity of omics-based 21st
Century biology
> Understanding that conventional scientific peer review cannot cope
with this complexity and how it creates business risk
> Utilising distributed crowd-sourcing as an alternative approach to
traditional peer-review, establishing how to go about it, and deciding
whether the results be trusted

EXPLORING THE ZERO MOMENT OF TRUTH AND UNDERSTANDING ITS CRUCIAL INFLUENCE

by Nate Bucholz

It used to be that a shopper would see an advertisement and make a
decision about a purchase. The First Moment of Truth was when the
shopper was in the store and actually selected the advertised product.
Thanks to the web, we are seeing the rise of an additional class of critical
brand interactions -- a new "moment of truth" -- the Zero Moment of Truth.
It occurs when a shopper goes on their computer -- after the ad, but before
the store. We are finding that this moment is highly influential and many
companies could be missing a vital step.
In this session, Nate Bucholz will inspire attendees to really think through
the factors that influence their potential clients decisions and how to
improve this step in the process

FOCUSING ON THE FRONT END OF INNOVATION TO IDENTIFY THE RIGHT THINGS AND TO STAY RELEVANT

by michel saboune

> The Front End Innovation & Design @ Tetra Pak: a multi-disciplinary
team
> Understanding how the FEI process fits with the company strategy
processes
> Identifying the success factors for the FEI team
> Ensuring that your ideas populate the product development pipeline

IDENTIFYING FUTURE TRENDS TO GUARANTEE EXPONENTIAL GROWTH

by heidi hattendorf

> Forecasting future trends and needs through strategic research to be
sure that you are on the right track
> Enlisting the most talented innovators with the task of predicting future
trends and then cross-checking this with research results
> Ensuring that your research is focused on target areas to enhance
useful results
> Developing a likely description of what future conditions will be and
considering all possible outcomes

IDENTIFYING THE KEY INNOVATION TARGETS IN EMERGING MARKETS

by Dane Howard

> Recognising the regions that are most prepared for innovation and
focusing on them to increase your chance of success
> Utilising in-depth research to select the areas that offer the least
amount of risk
> Identifying potential cultural and language challenges and striving
to overcome them
> Ensuring that your business models are flexible to fit unexpected
changes

LOOKING AT LOW-COST INNOVATION TO IMPROVE YOUR BOTTOM LINE

by sophie bru

Having the hottest new product or service can really put your company
name out there for everyone to see, but this can come at a cost. Striving
to get ahead may mean that companies put their entire budget into their
product without considering the bottom line. In this session we will identify
why it makes sense to go back to basics by removing the gimmick factor
to cut costs, in addition to identifying low-cost but high-quality material
to eradicate the need to pass on the price to end consumers.

MERGING CROSS-FUNCTIONAL TEAMS INTERNALLY AND EXTERNALLY

by Simon Bradley

> Encouraging interactivity between all teams regardless of department
or internal / external status
> Coordinating internal and external strategies to bring a smooth
relationship and ease of discussion
> Overcoming barriers to communication caused by different working
mentalities and methods
> Ensuring that internal strategies are consistent before partnering up
with an external team

TAKING ADVANTAGE OF TECHNOLOGY TO FACILITATE INNOVATION

by ian drew

> Keeping up-to-date with the latest tools that could aid your innovation
team
> Devising programmes to help you analyse data and feedback from
past ventures and plan for the future
> Enlisting a team member to actively search for the best technology
to suit your companys needs