Business of Software Conference 2012

for people who want to build great software businesses.

16 speakers

Coverage of Business of Software Conference 2012

15 sessions

Day 1 from 9am to 10pm Monday 1st October 2012

• How data, statistics and 'the numbers' will make you do totally the wrong thing.

  presented by Jason Cohen

• Lessons learnt at Fog Creek, Stack Exchange and Trello

  presented by Joel Spolsky

• MBU: Building the Minimum Badass User

  presented by Kathy Sierra

• Scaling people and technology.

  presented by Dharmesh Shah

• Rogue marketing strategies.

  presented by Noah Kagan

• Founding Principles vs. Scaling Principles

  presented by Peter Bauer

Day 2 from 9am to 6pm Tuesday 2nd October 2012

• Growing a global technology business in a technology backwater

  presented by Adii Pienaar

• How to Build a World Class Culture in Three Easy Steps

  presented by Michael Trafton

• Coding is the easy part!

  presented by Giacomo ‘Peldi’ Guilizzoni

• What would Steve do? 8 simple secrets to Apple’s success and the insider’s guide to talking to the media.

  presented by Dan Lyons

• When software and people mix.

  presented by Gail Goodman

• Resistance is futile!

  presented by Paul Kenny

Day 3 from 9am to 1pm Wednesday 3rd October 2012

• Understanding Founder Dilemmas

  presented by Noam Wasserman

• Customer Development. The science of acceleration for growth businesses

  presented by Bob Dorf

• The surprising truth about moving others

  presented by Daniel Pink

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