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Why Cross-Platform is the Only Platform

A session at Nielsen Consumer 360

  • Clint McClain
  • Peter Seymour
  • Anthony Risicato
  • Brad Smallwood
  • John Spadaro

The media industry continues to innovate, following the evolution of consumer’s cross-platform media consumption. In this session we will review the latest trends among consumers and advertising patterns, including insights on simultaneous usage, advertising investments and the performance of select cross-platform campaigns. The presentation will be followed with a lively panel discussion among top executives from the foremost organizations navigating this landscape.

About the speakers

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Clint McClain

Sr. Director of Marketing (Walmart)

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Peter Seymour

EVP Strategy and Research (Disney Media Networks)

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Anthony Risicato

General Manager (VideoHub)

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Brad Smallwood

Head of Measurement and Insights (Facebook)

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John Spadaro

SVP, Managing Director Research (Zenith)

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When

Date Tue 26th June 2012

Short URL

lanyrd.com/sxkmd

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