The media industry continues to innovate, following the evolution of consumer’s cross-platform media consumption. In this session we will review the latest trends among consumers and advertising patterns, including insights on simultaneous usage, advertising investments and the performance of select cross-platform campaigns. The presentation will be followed with a lively panel discussion among top executives from the foremost organizations navigating this landscape.
Sr. Director of Marketing (Walmart)
EVP Strategy and Research (Disney Media Networks)
General Manager (VideoHub)
Head of Measurement and Insights (Facebook)
SVP, Managing Director Research (Zenith)
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