CASE Europe Annual Conference 2012

27 – 31 August 2012

England Birmingham City in England

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211 speakers

Steven Summers Director, Talent Chief Operating Officer, and Alumni Programme Leader, Deloitte Consulting
Jennifer Garner Director of Development, Kingston Grammar School
Angelina Bingley @Angels37 Head of Strategic Marketing, University of Southampton
John Quirk Director of International Affairs, University of Central Lancashire
Adrian Beney @adrianbeney Partner, More Partnership
Ashar Ehsan Director of Marketing and Communications, University of Wolverhampton
Jane Chafer Director of External Relations and Communication Services, Plymouth University
Kimberley Scharf @KimberleyScharf Professor of Economics, University of Warwick

Elizabeth Allen @lizallen Associate Director of Advancement for Alumni Relations, The American School in London
Sue Daniels Executive Director, European Association of Philanthropy and Giving
Kyle Coveny Associate Director, Sport, University of Cambridge
Natalie Elderfield Head of Annual Giving Programme, University of Birmingham
Godefroy Beauvallet @godefroy_b Head, Axa Research Fund
Ralf Bürkle Director of Communications and Market Intelligence, Mannheim Business School
Tim Radford Freelance Journalist
Jade Bressington Alumni Relations Manager (College of Social Sciences), University of Birmingham

Colin McCallum Executive Director, University Advancement, University of Salford
Mike Hill Director, Commercial and External Services, University of Wales
Jacqui Tam
Katharine Beer @BeerKatharine Alumni Relations and Communications Officer, Cardiff University
Beth Breeze @UKCPhilanthropy Researcher, University of Kent
John Lippincott President, CASE
Nicole Fouchier @nicolefouchier Director of Development and Alumni Relations, Tilburg University
Angie Garvich Director of Development, Westminster School

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Coverage of CASE Europe Annual Conference 2012

More than Flyers and ‘Likes’: How to Match the Right Channel to the Right Communication by Luan Wise and Penelope Eccles

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105 sessions

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CASE Europe Annual Conference 2012

211 speakers

Coverage of CASE Europe Annual Conference 2012

105 sessions

Day 1 Monday 27th August 2012

1:30pm OPENING PLENARY: Creative Mess – Creative Impact

3:00pm Brave New World or 1984? Generation Y, Digital Natives and the Death of the 4Ps

3:00pm Development, Academic Staff and Alumni Relations – Building Affinity and Making it Work!

3:00pm Philanthropy in Education: This Might Work... This has Worked... This Will Work – Insights From the HEFCE Review

3:00pm What Excites the Public About Universities?

3:00pm Your University Needs You! The Rise of Alumni Relations

5:00pm Engaging the Faculty in Fundraising: Lessons from Canada

5:00pm Improving Student Communications

5:00pm A Team? Working Effectively With Your Head

5:00pm Mentor Programme: For Four Eyes Only

5:00pm Developing and Communicating Your Value Proposition

5:00pm Speed Networking Session for Fundraising and Alumni Relations Professionals

5:00pm Speed Networking Session for Communications and Marketing Professionals

5:00pm Why we Give, Motivations for Giving

9:00am Alumni Relations – ‘Building for the Future’

9:00am Apparent Success: How to Raise Money From Your Parent Body

9:00am Satisfying the Growing Demand for Consumer Information

9:00am Fundraising – The Ethical Dimension

9:00am Internal Communications in Times of Change

9:00am Internationalising the Student Experience: the University of Central Lancashire’s Approach

9:00am Live Social Media Demo – We Must Be Tweeting Mad!

9:00am Everything You Wanted to Know About Legacies but Were too Afraid to Ask!

9:00am Research that Dare not Speak its Name: Case Study of Animal Research Communications

9:00am Tomorrow’s Advancement Leaders

10:45am If a Picture Can Say a Thousand Words, Imagine What a 60 Second Film on Your Website Can Do

10:45am Making Your Case and Getting it Heard

10:45am 18 to 80: Creative Approaches to the Student-Alumni Lifecycle

10:45am Going for Gold, Affinity Fundraising in Sport

10:45am Re-inventing the Civic University in a Global Age

10:45am A Leader’s use of Social Media to Build Organisational Profile

10:45am Communication, Confidence and Making the Internal Politics Work for You

10:45am Key Information Set: Useful Information on the KIS of Death

10:45am Major Gifts 101

10:45am Alumni Relations – A Truly Global Career Opportunity

10:45am Why do Most Universities Fail to Communicate Effectively with Business? How can They Improve?

12:00pm Turning the Ross-CASE Survey into Investment in Your Office

12:00pm The UK’s Most visible Education Sites of 2012

12:00pm What is Digital Strategy and Why is it Important for Development and Alumni Relations?

12:00pm Azorus CRM and Tribal SITS Announcing Their New Strategic Partnership

12:00pm The Future of News Organisations and Journalism

12:00pm The Student Expectation of Higher Education in Light of the Rise in Fees

12:00pm More Myth Busting

12:00pm What Alumni Want

2:00pm Market Research and Intelligence: How to Make Faculties Love Your Marketing Team

2:00pm Alumni Power – How to Use Former Students to Build Reputation

2:00pm Dual Approach – Regular Giving and Major Gifts Working Together

2:00pm Go Global – Act Local: International Communications in a Competitive Market

2:00pm Medical Fundraising: The New Paradigm

2:00pm University Recruitment and Admissions – Everything You Wanted to Know But Were Afraid to Ask!

2:00pm Faculty Programmes – The Next Generation of Alumni Relations

2:00pm Delivering on Distinctiveness: It’s the Implementation that Really Counts

2:00pm Panel Debate: How Can we Ensure a Future of Quality Science Reporting in the UK?

2:00pm Tough Times Mean Tough Choices About Public Finances: On Maintaining a Balance Between Taxation and Philanthropy

2:00pm Marketing vs Market Orientation

4:00pm Social Media and Technology: A Strategy Toolkit

4:00pm Alumni - The Perfect Corporate Partners / A Personal Link to the World Outside Universities

4:00pm Fly on the Wall Fundraising - Major Gifts Experts in Face-to-Face Scenarios

4:00pm Communications Lessons from the High Street for Education

4:00pm How ‘New’ is the New Philanthropy?

4:00pm Improving Engagement with Research – From Policy Makers to the Public

4:00pm Alumni Relations: World-Class as a Driving Objective

4:00pm Marketing and Communications: Challenges and Opportunities

4:00pm From Hong Kong and Shanghai to Moscow – Asia and the New Frontiers of Fundraising

4:00pm New Higher Education Courses: How Marketers can Assure Success

4:00pm Warwick Knowledge Centre: Engaging Audiences Online

9:00am Alumni Relations Outside Education – Lessons from the Corporate World

9:00am Campaigns – Before, During and After

9:00am It’s Not the Size of Your Team, it’s the Size of Your Dream

9:00am Creativity Allowed, Writing Allowed – A Fast-Paced Interactive Workshop

9:00am Why Bother? Practical Uses of Metrics in Alumni Relations

9:00am Same, Same but Different? Lessons Higher Education can Learn from the Arts

9:00am Involving Academics, Alumni and Researchers in Higher Education Marketing: A Case Study from Germany

9:00am The Power of Stories

9:00am Responding to Global Economic Challenges and Their Impact on Higher Education – Part 1

9:00am What’s the Point of a University?