by Mark Damazer
Creativity is often a mess and there is no definition or formula to achieve it. Yet institutions need many different forms of creativity to survive and flourish. How much does creativity derive from individual moments of inspiration and how much depends on institutional structures and a culture that encourages creative risk – and controls creative risk? Mark will draw on his experience at the BBC and Oxford to establish some common themes about the rhetoric of creativity and discuss how to maximise the chances of creative success.
Generation Y has been characterised as being the most educated, opinionated and self-confident generation in history – the ‘Digital Natives’ who have never experienced life without a mobile phone, the internet or Facebook. They have come to expect more change and choice than any other generation. They also expect to be happy, fulfilled and ‘edutained’ in whatever they do. If not, they will ultimately disengage. Is this a world of opportunity or constraint? How can your institution gain their attention? If the 4Ps are dead, what’s going to take their place?
by Adrian Ballard, Angie Garvich, Erin Herzeelle and Lesley Humphreys
Working within different structures and cultures in schools presents certain challenges for development professionals. With illustrations from a range of schools, gain practical advice on approaches and tactics to build affinity across an institution and maximise fundraising.
Philanthropy in education has moved to a mainstream position over the last decade. Today over 200,000 donors give £0.5bn annually to UK universities and colleges. In a special preview discussion, the HEFCE status report on UK higher education philanthropy explores what has been learned about donor and fiscal motivations, effective fundraising models within institutions, and the workforce issues for fundraisers. What role will philanthropy play in the new landscape of higher fees? What are the lessons for the rest of Europe and other sectors?
Join four panellists with a wealth of experience in identifying and developing stories that engage public interest through a variety of channels. Explore what takes a university story into the mainstream media; what makes a story go viral on social media; whether universities have broken out of the elitist stereotype, and what can universities do to improve their reputation.
by Michael Farthing, Lucian J. Hudson and Jeremy Reffin
Many universities created their alumni relations operations with the primary purpose of supporting fundraising activity. Today, alumni relations has a much broader role to play, harnessing alumni to drive forward strategic agendas, not least as champions in an increasingly competitive environment, and powerful political advocates in a changing funding environment. This high-level panel will discuss the relevance of alumni relations in 2012.
by John Claughton, Simon Lerwill and Andrew Harris
This session will explore, through an interview and questions from the audience, the important working relationship between the Development Director and the Headmaster. How do you best work together as an effective team?
by Adam Lumb
The University of Sheffield undertook a major project across the organisation to understand its value proposition. How well did they do? Join Adam to explore what value propositions are and how they relate to the brand and the course portfolio. You will leave with a framework for creating a value proposition in your own organisation.
by Kathryn Elton
In today’s fundraising environment, universities must involve academic leaders in the cultivation of major gifts. Drawing from a study on the role of Deans in fundraising, hear how fundraisers can facilitate collaboration with academic leaders to develop meaningful philanthropic partnerships.
More dedicated student communication roles have been created in institutions over the past 18 months. This session asks: why do we need to improve student communications? And looks at best practice within the sector.
by Susan Georgijewitsch and Karin Reuschenbach-Coutinho
“For four eyes only” is the mentoring programme of Frankfurt School of Finance & Management. Its focus lies on the personal development of both tandem partners (student mentee and alumni mentor). It is offered jointly by Career Services and the Alumni Manager. Join us for an introduction to mentoring, an overview of different types of mentoring programmes in Europe and lessons from the Frankfurt School approach.
All too often people say “I hate networking, it fills me with dread!” Networking is just about the art of conversation which, unfortunately, we are losing through our ability to hide behind email and text. This dynamic interactive workshop will get you talking and help you to unleash your own personal power to support and influence others. Networking isn’t about what you can get from others but what you have to offer. If you stick to this you never have to feel the dread again! Please come prepared to share your skills and contacts.
by Judith Perle
All too often, people develop a siege mentality and confine their relationships to their own department, location or profession. Yet the essence of effective networking is the forging of new contacts which span conventional boundaries. This speed networking session provides an opportunity to make new contacts in a structured and unthreatening environment. Don’t forget to bring your business cards!
by Michael Farthing, Jeremy Reffin, Roger Whorrod, Chris Braithwaite and Lynette Braithwaite
This session will explore three donors’ perspectives on giving, looking at their motivations and experiences. This panel examines how their relationship with their respective university has developed and what encourages them to give.
Back-to-basics and small shop advice for colleagues who are new to alumni relations.
by Andrew Beales, Laurie Hindley and Lara Tilley
Schools are increasingly dependent upon parent philanthropic support, and need a variety of tools and techniques to be successful. Three very different schools will discuss their most effective and efficient approaches, from volunteer-centred annual funds, to event fundraising and capital campaigns.
by Ruth Coutinho, Philippa Ouvry and Samir Savant
Are you or your organisation completely new to legacy fundraising? Perhaps you have had some success already, but need to develop your strategy? This interactive session, led by three experienced legacy professionals, will address the common pitfalls of legacy fundraising and aim to reduce the ‘fear factor’ in dealing with legacy gifts.
by Fiona Kirk
Gift acceptance procedures and the consideration of reputational risk when accepting support is very important. LSE has had good cause to tighten its procedures. This session will highlight the process adopted at LSE as well as the challenges faced by development professionals, when determining the appropriateness of particular sources of support.
by Tania Rhodes-Taylor
What do students or staff want to know about? Which medium do they want to hear it from? How do you negotiate difficult messages internally and align these with external positioning? Join Tania for a reality check on what impact your communications are really making.
by John Quirk
UCLan has grown outward mobility of its UK students threefold over the past three years. This session looks at approaches taken to internationalise the experience of students, the pitfalls and successes, all within the context of the UK government’s drive to encourage greater outward student mobility.
Megan and Chiara get hands-on with social media, and show how you can use events, magazines and other activities to make your alumni relations programme reach and engage more people than ever before. Whether you are from a big organisation or a one-person shop you can tweet. It’s time to get out your smartphones, fiddle with your iPads and play with your laptops!
by Ather Mirza
Faced with a communications crisis of a ‘secret lab’ being reported in the national media, the University of Leicester managed to turn its fortunes around in terms of animal research communications; where it is now seen as a model of good practice. The University now has a renewed sense of self-confidence – and a story to tell about animal research.
by Helen Albon and Jenni Allen
Find out about the Key Information Set (KIS), and how HEFCE has provided prospective students with the information they said they wanted, in the places they look for it. Which? will also share their experience of developing a new digital service to help students choose the right university for them.
by Liesl Elder, Colin McCallum, Karen Napier and Eric Thomas
What do institutional leaders look for when appointing advancement leaders? What is the right career path to take to reach the top of our profession? Can senior marketing, communications, fundraising and alumni relations professionals ever break through to become chief executives, or pro-vice-chancellors? Can a communications professional take on fundraising, or vice-versa? This panel session will explore the workforce development, recruitment and retention issues that challenge our community.
by Tristan Alltimes and Caroline Cain
Building positive, mutually beneficial relationships with alumni should begin long before graduation. But how can you ensure that your programme is relevant to 18 year old constituents, as well as those over 80? This session will look strategically at managing the individual lifecycle, covering topics such as market research and the reasons why alumni reconnect at different stages.
Social media is pervasive. Often leaders are expected to communicate with important constituents through social tools like Facebook and Twitter – and many recognise these tools as channels that allow them to amplify their messages. This session offers ideas on how leaders can maximize their use of social media – and proves why social channels are an important component of today’s communications mix.
As pressure increases on institutions to achieve more with less, alumni relations is coming into its own. Career opportunities in this field are growing globally; hear about the career pathways of senior professionals and recruitment experts and get tips on how to get ahead. The session will be followed by informal individual mentoring sessions with panel members on a first-come, first-served basis.
If you are to be truly effective as a professional in education you need to learn to navigate the politics, work out where the power sits and find subtle ways to influence and persuade. Join us to hear practical coping strategies.
by Kyle Coveny and Jennifer Garner
Learn about cultivating alumni and parents for sports projects, creative event and appeal ideas and the successful use of personalities and volunteers.
by Eleanor Merrick
When the University of Roehampton built a new website the emphasis was on creating a video-rich site, built for mobile and desktop and capable of serving content in different formats depending on the user’s device. This session charts the project and shares the results.
27th–31st August 2012