Tuesday 28th August, 2012
1:30pm to 2:45pm
Creativity is often a mess and there is no definition or formula to achieve it. Yet institutions need many different forms of creativity to survive and flourish. How much does creativity derive from individual moments of inspiration and how much depends on institutional structures and a culture that encourages creative risk – and controls creative risk? Mark will draw on his experience at the BBC and Oxford to establish some common themes about the rhetoric of creativity and discuss how to maximise the chances of creative success.
Master, St Peter’s College, University of Oxford
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