Brave New World or 1984? Generation Y, Digital Natives and the Death of the 4Ps

A session at CASE Europe Annual Conference 2012

Tuesday 28th August, 2012

3:00pm to 4:30pm (GMT)

Generation Y has been characterised as being the most educated, opinionated and self-confident generation in history – the ‘Digital Natives’ who have never experienced life without a mobile phone, the internet or Facebook. They have come to expect more change and choice than any other generation. They also expect to be happy, fulfilled and ‘edutained’ in whatever they do. If not, they will ultimately disengage. Is this a world of opportunity or constraint? How can your institution gain their attention? If the 4Ps are dead, what’s going to take their place?

About the speaker

This person is speaking at this event.
Dr Paul Redmond

Head of the Careers and Employability Service and Vice-President, Association of Graduate Recruiters, University of Liverpool

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Time 3:00pm4:30pm GMT

Date Tue 28th August 2012

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