Tuesday 28th August, 2012
3:00pm to 4:30pm
Generation Y has been characterised as being the most educated, opinionated and self-confident generation in history – the ‘Digital Natives’ who have never experienced life without a mobile phone, the internet or Facebook. They have come to expect more change and choice than any other generation. They also expect to be happy, fulfilled and ‘edutained’ in whatever they do. If not, they will ultimately disengage. Is this a world of opportunity or constraint? How can your institution gain their attention? If the 4Ps are dead, what’s going to take their place?
Head of the Careers and Employability Service and Vice-President, Association of Graduate Recruiters, University of Liverpool
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