Research that Dare not Speak its Name: Case Study of Animal Research Communications

A session at CASE Europe Annual Conference 2012

  • Ather Mirza

Wednesday 29th August, 2012

9:00am to 10:00am (GMT)

Faced with a communications crisis of a ‘secret lab’ being reported in the national media, the University of Leicester managed to turn its fortunes around in terms of animal research communications; where it is now seen as a model of good practice. The University now has a renewed sense of self-confidence – and a story to tell about animal research.

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Ather Mirza

Director of Press, University of Leicester

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Time 9:00am10:00am GMT

Date Wed 29th August 2012

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