A Leader’s use of Social Media to Build Organisational Profile

A session at CASE Europe Annual Conference 2012

Wednesday 29th August, 2012

10:45am to 11:45am (GMT)

Social media is pervasive. Often leaders are expected to communicate with important constituents through social tools like Facebook and Twitter – and many recognise these tools as channels that allow them to amplify their messages. This session offers ideas on how leaders can maximize their use of social media – and proves why social channels are an important component of today’s communications mix.

About the speakers

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Ferdinand Von Prondzynski

Vice-Chancellor, The Robert Gordon University

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Michael Stoner

President, mStoner

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Time 10:45am11:45am GMT

Date Wed 29th August 2012

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