Go Global – Act Local: International Communications in a Competitive Market

A session at CASE Europe Annual Conference 2012

  • Miao He

Wednesday 29th August, 2012

2:00pm to 3:30pm (GMT)

Creating and nurturing an international brand is critical in an increasingly global market. This session will tackle the challenges involved in building international reputation, looking at how nuances of PR, digital communications, channel management, word-of-mouth and culture influence marketing and communications strategy.

About the speakers

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Miao He

Marketing and Communications Assistant, The University of Nottingham

This person is speaking at this event.
Emma Leech

Director of Communications and Marketing, The University of Nottingham

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Time 2:00pm3:30pm GMT

Date Wed 29th August 2012

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