Marketing vs Market Orientation

A session at CASE Europe Annual Conference 2012

  • Sarah Maillard-Salin

Wednesday 29th August, 2012

2:00pm to 3:30pm (GMT)

Many higher education institutions are getting to grips with marketing and doing well in moving it from a selling and promotion function to something more strategic. However, very few are market-orientated. This interactive session looks at how a market orientation is vital for the successful performance of universities in these challenging times.

About the speakers

This person is speaking at this event.
Sarah Maillard-Salin

Senior Marketing Manager, University of Southampton

This person is speaking at this event.
Angelina Bingley

Head of Strategic Marketing, University of Southampton

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Time 2:00pm3:30pm GMT

Date Wed 29th August 2012

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