Communications Lessons from the High Street for Education

A session at CASE Europe Annual Conference 2012

  • Dominic Fry

Wednesday 29th August, 2012

4:00pm to 5:30pm (GMT)

A clear and communicable brand identity is crucial both on the high street and in education. Explore how Dominic and his team enhance the brand identity of Marks & Spencer. Hear how to protect your brand when under scrutiny from NGOs, the media and other critics – very often turning a crisis into an opportunity. And discuss the importance of consistent messaging across all audiences and from
all spokespeople.

About the speaker

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Dominic Fry

Director of Communications and Investor Relations, Marks & Spencer

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Time 4:00pm5:30pm GMT

Date Wed 29th August 2012

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