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Communications Lessons from the High Street for Education

A session at CASE Europe Annual Conference 2012

  • Dominic Fry

Wednesday 29th August, 2012

4:00pm to 5:30pm (GMT)

A clear and communicable brand identity is crucial both on the high street and in education. Explore how Dominic and his team enhance the brand identity of Marks & Spencer. Hear how to protect your brand when under scrutiny from NGOs, the media and other critics – very often turning a crisis into an opportunity. And discuss the importance of consistent messaging across all audiences and from
all spokespeople.

About the speaker

This person is speaking at this event.
Dominic Fry

Director of Communications and Investor Relations, Marks & Spencer

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When

Time 4:00pm5:30pm GMT

Date Wed 29th August 2012

Short URL

lanyrd.com/sxxbb

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