New Higher Education Courses: How Marketers can Assure Success

A session at CASE Europe Annual Conference 2012

  • Dave Roberts

Wednesday 29th August, 2012

4:00pm to 5:30pm (GMT)

As student fees have increased, so too has the importance of the course and subject-related factors in applicant decision- making. Having an attractive portfolio of programmes is now central to marketing success. The i-MAP project was funded by the Higher Education Funding Council for England to establish the key variables that contribute to programme market performance and how to optimise the sector’s approach.

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Dave Roberts

Managing Partner, The Knowledge Partnership

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Time 4:00pm5:30pm GMT

Date Wed 29th August 2012

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