Involving Academics, Alumni and Researchers in Higher Education Marketing: A Case Study from Germany

A session at CASE Europe Annual Conference 2012

  • Ana de la Varga

Thursday 30th August, 2012

9:00am to 10:00am (GMT)

Alumni play a crucial role in institutional international marketing. RWTH Aachen University received an award from the Humboldt Foundation for its concept to actively involve academics and research alumni in an international strategy. But can you actually make academics enjoy marketing? And do we always compete with other institutions or is there space for a fruitful cooperation?

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Ana de la Varga

Head of Alumni Relations, RWTH Aachen University

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Time 9:00am10:00am GMT

Date Thu 30th August 2012

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