Thursday 30th August, 2012
9:00am to 10:00am
Alumni play a crucial role in institutional international marketing. RWTH Aachen University received an award from the Humboldt Foundation for its concept to actively involve academics and research alumni in an international strategy. But can you actually make academics enjoy marketing? And do we always compete with other institutions or is there space for a fruitful cooperation?
Head of Alumni Relations, RWTH Aachen University
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