The Power of Stories

A session at CASE Europe Annual Conference 2012

  • Alison Cahn

Thursday 30th August, 2012

9:00am to 10:00am (GMT)

When Alison Cahn met brand consultant Richard Gillingwater she was looking to define what was different about her university. But rather than simply adopting a new identity they looked for the underpinning story that could be told by everyone. This session not only explains how storytelling works, but also includes an interactive session to get you thinking about how to capture, use and spread your organisation’s story.

About the speakers

This person is speaking at this event.
Richard Gillingwater

Managing Director, Accrue Brand Value

This person is speaking at this event.
Alison Cahn

Freelance Writer, Film Maker, Coach, Communicator

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Time 9:00am10:00am GMT

Date Thu 30th August 2012

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