More than Flyers and ‘Likes’: How to Match the Right Channel to the Right Communication

Instead of there being a ‘right’ or ‘wrong’ marketing media channel, Penelope and Luan will demonstrate that the answer is actually about the ‘best fit’ according to the communication task and audience(s.) Discover how to exploit the unique characteristics of the various communications channels and harness social media to develop meaningful relationships for student recruitment, fundraising and reputation management.