Thursday 13th September, 2012
12:00pm to 1:00pm
• Find out why social media is important for your company, which tools and types of social media you should use and how to engage users with effective content.
• Learn about the internet market in China; the growth of the market and social media user trends.
• Hear how to use social media as a marketing tool: maintaining a brand presence, monitoring feedback and promoting your product with group purchase platforms.
• Get an inside perspective on how to better execute your social media strategy both simply and effectively whilst improving the understanding of your audience.
• Uncover how to increase interactivity with case studies that include xiaozhan, SoLoMo and RFID.
• Understand how to use search and social to fulfil and generate users’ travel needs.
Senior Planning Head, Renren Inc., Oak Pacific Interactive Group
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