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Social Media - The 1st Destination for Travelers

A session at CIBTM

  • Roger Lu

Thursday 13th September, 2012

12:00pm to 1:00pm (LMT)

• Find out why social media is important for your company, which tools and types of social media you should use and how to engage users with effective content.
• Learn about the internet market in China; the growth of the market and social media user trends.
• Hear how to use social media as a marketing tool: maintaining a brand presence, monitoring feedback and promoting your product with group purchase platforms.
• Get an inside perspective on how to better execute your social media strategy both simply and effectively whilst improving the understanding of your audience.
• Uncover how to increase interactivity with case studies that include xiaozhan, SoLoMo and RFID.
• Understand how to use search and social to fulfil and generate users’ travel needs.

About the speaker

This person is speaking at this event.
Roger Lu

Senior Planning Head, Renren Inc., Oak Pacific Interactive Group

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CIBTM

China China, Beijing

12th14th September 2012

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When

Time 12:00pm1:00pm LMT

Date Thu 13th September 2012

Short URL

lanyrd.com/sxrwk

Official session page

www.cibtm.com/…n-Programme/

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