Social Media - The 1st Destination for Travelers

A session at CIBTM

  • Roger Lu

Thursday 13th September, 2012

12:00pm to 1:00pm (LMT)

• Find out why social media is important for your company, which tools and types of social media you should use and how to engage users with effective content.
• Learn about the internet market in China; the growth of the market and social media user trends.
• Hear how to use social media as a marketing tool: maintaining a brand presence, monitoring feedback and promoting your product with group purchase platforms.
• Get an inside perspective on how to better execute your social media strategy both simply and effectively whilst improving the understanding of your audience.
• Uncover how to increase interactivity with case studies that include xiaozhan, SoLoMo and RFID.
• Understand how to use search and social to fulfil and generate users’ travel needs.

About the speaker

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Roger Lu

Senior Planning Head, Renren Inc., Oak Pacific Interactive Group

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China China, Beijing

12th14th September 2012

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Time 12:00pm1:00pm LMT

Date Thu 13th September 2012

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