Thursday 13th September, 2012
11:30am to 12:30pm
According to the Economic Significance of Meetings in the U.S. study (CIC, 2011), there are approximately 1.8 million meetings held in the U.S each year impacting 205 million people and generating $263 billion dollars in direct spending. The question on the minds of meeting owners is, ‘What do we have to show for our investment of time and money?’ Unfortunately, most meeting professionals cannot answer that question. Join us to find out how MPI and the MPI Foundation, sponsored by AIBTM are helping meeting professionals answer that question by applying a well-established performance improvement methodology to the process of planning and executing meetings.
Additionally, Didier will be discussing
• The Economic Impact Studies (EIS) project, developed to build on the MPI Foundation commissioned benchmark Canadian Economic Impact Study (released in 2008, updated in 2009), and the U.S. and Mexican EIS (released in 2011). Currently there is a MPI commission for an EIS in the United Kingdom and another in Canada, building on the experience of the previous national studies, and extending reporting to sub-national level geographies. Results of both studies due out in 2013.
• MPI, with support from the MPI Foundation and IHG, are in year two of a three year study focused on CSR. Didier will outline the analysis of industry gaps and research needs, and development of a road map to provide our profession with the information and tools needed to cohesively achieve success. Year one results and corresponding tools will be presented to the community in Fall of 2012.
• Meeting professionals have long been asking for a metrics by which to measure worth, a criteria to inform curricula, conference content and certifications. Now, a product of several international boards, governmental bodies, task forces and MPI Foundation, the Meeting and Business Event Competency Standards (MBECS) provides something the industry has long been lacking—a detailed catalogue of the skills needed to be a meeting professional. The document defines the core skills of the meeting industry—and finally gives professionals across the globe a shared set of standards. The Convention Industry Council is revising its industry-recognized CMP exam to incorporate the competency standards into July 2013 test. Meanwhile, a faculty group funded by the MPI Foundation has developed an MBECS-based curriculum guide for two-, three- and four-year programs and was just released to the final review group. And if you’re thinking that these documents won’t affect you and your career, you’re mistaken.
• Overview of MPI/MPI Foundation Hybrid Meetings and Events research study in partnership with Sonic Foundry. The first comprehensive research on hybrid events dives deep into the steps involved in implementing a hybrid event program, focusing on the goals and objectives for why to implement online components with face-to-face events, options for taking an event online and the different platforms, and tools, vendors and subject matter for planning hybrid meetings.
As a result of attending, participants will be able to:
• Outline the business case for measurement on a variety of elements, and a number of different scales
• Describe how meeting professionals are currently evaluating meeting performance and the plans in place for further development
• Identify how the MBECS and other tools outlined can assist you in planning your career, elevating your job performance or further proving your worth to your organization
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