Measuring the Effectiveness of Events in The Digital Age

A session at CIBTM

  • Demi Zhai
  • Carmen Kwong

Thursday 13th September, 2012

10:30am to 11:30am (LMT)

Holding an event because we "have always done it" can be seen by executives as being irresponsible. In today's connected world how can event organizers create compelling event experiences that not only engage the audiences attending but also be amplified to wider audiences. What used to be a theory is now a reality if social media and other digital channels are embraced correctly. Jack Morton will share the processes, metrics tools, and examples of brands who are doing it well and will demonstrate how you can not only expand your audience but also measure and justify your event spend.

Jack Morton Worldwide is a global brand experience agency. Rated among the top marketing service agencies worldwide, they integrate live and online experiences, digital and social media, and branded 3D environments that engage and inspire consumers, business partners and employees. Recently, they have won a Gold STEVIE for Best New Product Introduction category.

About the speakers

This person is speaking at this event.
Demi Zhai

Account Director, Jack Morton Worldwide

This person is speaking at this event.
Carmen Kwong

SVP, Senior Account Director, Jack Morton Worldwide

Sign in to add slides, notes or videos to this session


China China, Beijing

12th14th September 2012

Tell your friends!


Time 10:30am11:30am LMT

Date Thu 13th September 2012

Short URL


Official session page


View the schedule


See something wrong?

Report an issue with this session