This presentation will take on the perspective of the independent developer and what needs to be considered prior to releasing an App onto Apple’s App Store. While the information shared will be useful to larger companies and corporations, the assumed actor will be an individual one person does it all perspective (as larger companies would need to involve communications, marketing and legal representation for many of the steps to a successful launch). The presentation will include such topics as setting up a relationship with Apple, preparing for a web presence, and how to handle user feedback and suggestions. It will also go into device provisioning, pricing, and the use of promo codes when getting people to use your App for the first time.
11th–13th January 2012