While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
by Kevin Cheng
How do you get people to read your documentation? How do you get a point across within 10 seconds? How do you make sure your product stays true to its original vision? Google used them. The US Postal Service used them. Adaptive Path used them. The US Navy used them. Business author and TED speaker Daniel Pink used them. It seems comics are in use everywhere lately.
Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports.
In “See What I Mean”, Kevin Cheng, OK/Cancel founder/cartoonist and author of the soon to be released Rosenfeld book by the same title, will discuss how and why comics are a powerful communication tool that can be utilized without any illustration training.
14th–16th May 2012