by Kate Kiefer
So your company has a super awesome voice. Great! But your work doesn’t end there. This session will focus on articulating your brand’s personality and writing for emotional humans. Kate will explain how MailChimp created VoiceandTone.com, an interactive style guide that highlights the difference between the company’s voice and tone. We’ll talk about the importance of establishing voice guidelines that don’t hinder your writers’ creativity or insult their intelligence, while still making corporate writing fun. Kate will also share real-life examples of empathetic writing. Come learn from MailChimp’s techniques for maintaining a consistent voice and putting readers first.
14th–16th May 2012