Every novice content strategist searches for the perfect content strategy, and every experienced content strategist fights to keep his or hers relevant. But can the always-changing process ever be complete?
The answer: of course not.
Corey Vilhauer discusses the myth of the perfect content strategy methodology – the fact that, no matter what, we cannot stop adapting, changing and improving our methods – and in the process we can begin to shift the discussion from WHAT makes a methodology to HOW we put together one of our own.
14th–16th May 2012