Users don’t visit a website with the goal of browsing its content. All web users — whether they’re shopping, doing research or killing time watching videos — arrive on web pages with the goal of completing a task or satisfying a need. How do we ensure our content is satisfying their specific tasks? How can our planning account for a user’s specific situations and behaviors?
To truly get the right content to the right user in the right place and at the right time, we need to develop models for bringing contextual relevance to our content strategies. In this session, Daniel will explore the elements of context and how we can account for them in developing a content strategy. Along the way, we’ll talk about how we measure for success, and explore how context can drive future messaging strategy and information design.
14th–16th May 2012