Content Makes a Difference: Learn the Ways of the Content Force

A session at Confab 2012

Tuesday 15th May, 2012

11:20am to 11:40am (CST)

Today, digital is complicated. Doing your content the same old way will bring you problems. These content problems will choke the life out of your digital presence faster than Darth Vader. Dare to do content differently, and you can be a Jedi master of your complex digital universe.

Colleen will share how three companies let content make a difference to strategy, editorial, and testing. InterContinental Hotels Group transformed its mobile strategy to focus on content first. Equifax changed its editorial approach for product content, making it much more than a features list. And, a health startup expanded its product testing to include content tone.

Find out how doing content differently worked for these companies—and will work for you, too.

About the speaker

This person is speaking at this event.
Colleen Jones

Principal of Content Science. Author of Clout: The Art & Science of Influential Web Content.

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Time 11:20am11:40am CST

Date Tue 15th May 2012

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Books by speaker

  • Clout

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