Tuesday 15th May, 2012
11:20am to 11:40am
Today, digital is complicated. Doing your content the same old way will bring you problems. These content problems will choke the life out of your digital presence faster than Darth Vader. Dare to do content differently, and you can be a Jedi master of your complex digital universe.
Colleen will share how three companies let content make a difference to strategy, editorial, and testing. InterContinental Hotels Group transformed its mobile strategy to focus on content first. Equifax changed its editorial approach for product content, making it much more than a features list. And, a health startup expanded its product testing to include content tone.
Find out how doing content differently worked for these companies—and will work for you, too.
Principal of Content Science. Author of Clout: The Art & Science of Influential Web Content.
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