Add an eventAccessibility Means Business
A session at Confab 2012
Websites and web tools that are designed for people with a broad range of abilities benefit everyone – especially business owners.
Sadly, web accessibility is not the most popular kid on the block. “It’s too expensive,” an executive would say. Another: “We’re not a federal government site, so we don’t have to comply with Section 508.” But 20% of the US population has a disability of some sort. And nearly half of its population consists of aging families that are on the brink of retirement. So the need for accessible content is pretty strong.
While the general ignorance about users with disabilities’ needs is surprising, what really staggers is how few people realise the potential business benefits. We’ll take an in-depth look at these benefits, discuss how you can advocate them to clients and stakeholders, and work through some practical ways of implementing accessibility into your content strategy.
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Content strategist and usability pedant. Tall, barefoot, and covered in dog fur. bio from Twitter
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