Do you know what it takes to be findable, relevant and authoritative in the eyes of Google? What about translating “SEO best practices” into tactics that actually get implemented throughout your company?
If you want to attract new audiences in today’s fractured media environment, it’s not enough to publish great content and hope people find it. Using examples from PBS, Melanie will talk about specific SEO tactics and strategies for larger websites — and how those approaches generate sustainable traffic from search engines.
You’ll learn: tips for scaling your optimization efforts, what tactics generate the best ROI for different types of content, and how to integrate SEO into your current content workflow.
Spend my days (and nights) working on SEO and social media marketing. (Opinions are my own and do not reflect those of my employer, PBS.) bio from Twitter
Sign in to add slides, notes or videos to this session