The Art of the Quest: How Your Mission Drives Your Content

The Epic of Gilgamesh. Exodus. The Odyssey. Lord of the Rings. Harry Potter. For as long as humans have been telling stories, those stories have taken a familiar shape: the quest.

This hasn’t changed as we’ve moved into digital spaces. Hooking users into an ongoing narrative of pursuit built around your mission is one of the most powerful ways to develop your voice, workflow, calendar, content architecture and strategy.

We’ll cover:

• Case studies from NPR and the member stations we work with
• Questing in real-time: how the quest narrative has evolved for social media