Sessions at Content Marketing Strategies Conference on Wednesday 9th May

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  • Host Welcome

    by Bill Flitter

    At 8:15am to 8:30am, Wednesday 9th May

  • Keynote

    by Nigel Morris

    Nigel Morris, CEO at Aegis Media North America, shares his thoughts on adaptive storytelling for brands in a convergent World.

    At 8:30am to 9:20am, Wednesday 9th May

  • Content Strategy Case Study

    by Heather Meza

    Heather Meza, Head of Digital Media Solutions for Cisco Services Marketing, will share the reality of making the shift to content marketing within a large enterprise; what it really takes to ignite change and inspire.

    At 9:30am to 10:15am, Wednesday 9th May

  • Content Creation Case Study

    by Luca Penati

    Luca Penati, Managing Director, Global Technology Practice Ogilvy PR, explains how Ogilvy PR is expanding beyond just creating press release content.

    At 10:25am to 11:05am, Wednesday 9th May

  • Service Provider Spotlight

    Dlvr.it explains its content distribution platform. Demandbase shows us their real-time identification platform for B-to-B marketers.

    At 11:15am to 12:00pm, Wednesday 9th May

  • Content Management Case Study

    by Jen Lashua

    Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience.

    At 12:10pm to 12:55pm, Wednesday 9th May

  • Content Distribution Case Study

    by Bill Flitter

    Bill Flitter, CEO & Co-founder of dlvr.it, sits down with us to discuss highly successful content distribution programs.

    At 2:00pm to 2:45pm, Wednesday 9th May

  • Content Marketing ROI

    by Jeremy Frank

    Jeremy Frank, Product Marketing Manager at ServiceMax, will discuss how ServiceMax identified an opportunity to own the field service space online since no real website or publication was the industry standard.

    At 2:55pm to 3:40pm, Wednesday 9th May

  • Content Marketing ROI

    by Alison Bolen

    Alison Bolen, Editor, blogs and social content at SAS Institute, will walk you through SAS’s strongest performing content types and explain how they measure success.

    At 3:50pm to 4:35pm, Wednesday 9th May

  • Content Marketing Q&A and Closing Remarks

    At 4:35pm to 5:00pm, Wednesday 9th May