Content Marketing Strategies Conference schedule

Tuesday 8th May 2012

• Host Welcome

  by Bill Flitter

  At 8:30am to 9:00am, Tuesday 8th May

• Setting the Stage

  by Rebecca Lieb

  Rebecca Lieb, Analyst, Altimeter Group, shares research about how organizations are realigning and rebalancing resources to meet the challenges of content marketing.

  At 9:00am to 9:45am, Tuesday 8th May

• Content Strategy

  by Joe Pulizzi

  Joe Pulizzi, founder Junta42 the Content Marketing Institute, will explore why and how a web content strategy will help you attract and retain customers, and help you ultimately choose the right online marketing tactics.

  At 9:55am to 10:40am, Tuesday 8th May

• Content Creation

  by Simon Kelly

  Simon Kelly, CEO, Story Worldwide, shares his thoughts on the importance of the story and how that applies to content marketing.

  At 10:50am to 11:35am, Tuesday 8th May

• Content Curation

  by Pawan Deshpande

  Pawan Deshpande, CEO & Founder at Hivefire, discusses how to launch a fast and effective content curation program with the tools you already have in-house.

  At 11:45am to 12:30pm, Tuesday 8th May

• Content Management

  by tobymurdock

  Toby Murdock, CEO & Co-founder, Kapost, will dive into the in’s and out’s of developing a Content Marketing operation, from hiring to idea generation to content production to audience development.

  At 2:00pm to 2:45pm, Tuesday 8th May

• Content Distribution

  by Bill Flitter

  Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program.

  At 2:55pm to 3:40pm, Tuesday 8th May

• Service Provider Spotlight

  Kapost (content management) and Curata (content curation) showcase their products.

  At 3:50pm to 4:35pm, Tuesday 8th May

• Content Marketing ROI

  by Todd Wheatland

  Todd Wheatland, VP, Thought Leadership & Marketing at Kelly Services, rolls up his sleeves and gets dirty with data in this use case of how Kelly Services built relevant analytics.

  At 4:45pm to 5:30pm, Tuesday 8th May

Wednesday 9th May 2012

• Host Welcome

  by Bill Flitter

  At 8:15am to 8:30am, Wednesday 9th May

• Keynote

  by Nigel Morris

  Nigel Morris, CEO at Aegis Media North America, shares his thoughts on adaptive storytelling for brands in a convergent World.

  At 8:30am to 9:20am, Wednesday 9th May

• Content Strategy Case Study

  by Heather Meza

  Heather Meza, Head of Digital Media Solutions for Cisco Services Marketing, will share the reality of making the shift to content marketing within a large enterprise; what it really takes to ignite change and inspire.

  At 9:30am to 10:15am, Wednesday 9th May

• Content Creation Case Study

  by Luca Penati

  Luca Penati, Managing Director, Global Technology Practice Ogilvy PR, explains how Ogilvy PR is expanding beyond just creating press release content.

  At 10:25am to 11:05am, Wednesday 9th May

• Service Provider Spotlight

  Dlvr.it explains its content distribution platform. Demandbase shows us their real-time identification platform for B-to-B marketers.

  At 11:15am to 12:00pm, Wednesday 9th May

• Content Management Case Study

  by Jen Lashua

  Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience.

  At 12:10pm to 12:55pm, Wednesday 9th May

• Content Distribution Case Study

  by Bill Flitter

  Bill Flitter, CEO & Co-founder of dlvr.it, sits down with us to discuss highly successful content distribution programs.

  At 2:00pm to 2:45pm, Wednesday 9th May

• Content Marketing ROI

  by Jeremy Frank

  Jeremy Frank, Product Marketing Manager at ServiceMax, will discuss how ServiceMax identified an opportunity to own the field service space online since no real website or publication was the industry standard.

  At 2:55pm to 3:40pm, Wednesday 9th May

• Content Marketing ROI

  by Alison Bolen

  Alison Bolen, Editor, blogs and social content at SAS Institute, will walk you through SAS’s strongest performing content types and explain how they measure success.

  At 3:50pm to 4:35pm, Wednesday 9th May

• Content Marketing Q&A and Closing Remarks

  At 4:35pm to 5:00pm, Wednesday 9th May