Thursday 1st March, 2012
11:00am to 12:15pm
What makes social media content great? What are the driving forces of a well-devised content strategy? How do you measure success? Louise Tullin and Hristina Hristova from Acronis offer a comprehensive guide to the world of social media content creation, curation, management and analysis. Using B2B and B2C real life case-studies, this presentation is a must-see for anyone wishing to find out more about using the right tools to build a social content strategy.
The presentation will focus on encouraging marketing and PR executives to answer some fundamental questions about content and its relationship with social media, and also educate professionals from all backgrounds about the three Is of any successful strategy.
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