Content Strategy 101: Wrestling the content monster

A session at Content Strategy Applied 2012

Thursday 1st March, 2012

12:15pm to 1:15pm (GMT)

(How Liverpool.gov.uk was tamed)

Your strategy may be a thing of beauty, but if it can't be applied then what's the point?

Kevin and Conor tell the story of how a large, information-heavy public sector website (and the content governance model) was transformed. They'll cover their evidence-based approach to strategy development, how change was driven through the organisation, the barriers they overcame and the benefits they gained.

The talk is particularly suitable for people struggling to manage large, non-commercial websites.

About the speaker

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Conor Moody

Liverpool Direct Limited

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Time 12:15pm1:15pm GMT

Date Thu 1st March 2012

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