Search Analytics for Content Strategists

A session at Content Strategy NYC Meetup

Thursday 27th September, 2012

7:00pm to 8:00pm (EST)

What do people want from your content? And are they happy with what you’re giving them?

Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will take a deep dive into his new favorite toy—site search analytics—to show you how a variety of organizations are successfully mining search query data—stuff they already own—to better understand their users’ search activities.

Lou will cover how organizations use search analytics to identify and diagnose the absolutely most important UX problems their sites face. He’ll show how to use it to do a better job with wicked challenges like content modeling and measuring engagement. He’ll even describe how some organizations use search analytics to predict the future.

It’ll be fun.

About the speaker

This person is speaking at this event.
Louis Rosenfeld

Information therapist. Founder @rosenfeldmedia, co-curator @enterpriseux, podcaster at https://soundcloud.com/rosenfeld-media/ bio from Twitter

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Time 7:00pm8:00pm EST

Date Thu 27th September 2012

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Books by speaker

  • The Internet Searcher's Handbook
  • Search Analytics for Your Site
  • Information Architecture for the World Wide Web

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