Converge Silicon Valley 2012 schedule

Tuesday 5th June 2012

• Introductions

  by Ed Lohmann

  At 8:15am to 8:30am, Tuesday 5th June

• The Next Steps for Blendtec & Will It Blend

  by Spencer Taggart

  • Viral Marketing
  • YouTube

  At 8:30am to 9:30am, Tuesday 5th June

• Driving innovation in social media analytics

  by Ed Burek

  • Social Media
  • Web Analytics

  At 9:30am to 10:15am, Tuesday 5th June

• Mobile Technology, Integration Strategy and Execution

  by David Uhler

  • Mobile Apps

  At 10:30am to 11:15am, Tuesday 5th June

• Creating a Social Media Culture

  by Shauna Causey

  • Social Media

  At 11:15am to 12:00pm, Tuesday 5th June

• ISSMM Presentation

  by Ed Lohmann

  At 12:00pm to 1:00pm, Tuesday 5th June

• Social Media Engagement and Brand Monitoring

  by John Bara

  • Brand Engagement

  At 1:15pm to 2:00pm, Tuesday 5th June

• Traditional and Social Media Research

  by Noah Krusell

  • Social Media
  • Social Media Research

  At 2:00pm to 2:45pm, Tuesday 5th June

• Social Media “Venture Heaven”

  by Ladd Christensen, Greg Berkin, George Salter, David M. Adler and Mike Krueger

  Money is flooding into social media; it’s time to understand why!

  • The Secrets of Raising Venture Capitol – real world success stories
  • Valuation/Dilution/Founder Compensation
  • Mistakes you must avoid
  • Funding
  • Venture Capital

  At 3:15pm to 5:15pm, Tuesday 5th June

Wednesday 6th June 2012

• Welcome – First day highlights

  by Pat Murphy

  At 8:00am to 8:30am, Wednesday 6th June

• Accelerate Your Social Conversations

  by Jon Miller

  • Content Marketing

  At 8:30am to 9:15am, Wednesday 6th June

• Optimizing Behavior Lifecycle Management through Social Gaming & Gamification

  by Steve Sims

  • Gamification
  • Social Gaming

  At 9:15am to 10:00am, Wednesday 6th June

• Selling Customers has Changed because their Buying has Changed

  by Kevin Cox

  At 10:15am to 11:00am, Wednesday 6th June

• How Customers are Becoming Known by Brands/Marketers through Social Media

  by Steve Sims, MaribelLopez, Rajiv Parikh, Dave Ensing and Daniel Pfeiffer

  • Brand Marketing
  • Empowered Consumers
  • Mobile Marketing
  • Social Media

  At 11:00am to 12:15pm, Wednesday 6th June

• Gamification Improves Users Engagement

  by Rajat Paharia

  At 1:30pm to 2:15pm, Wednesday 6th June

• Social Media Conversation and Participation around What Happens on Television

  by Carri Bugbee, Tom Dickson and Greg Dudey

  • Social TV

  At 2:15pm to 4:00pm, Wednesday 6th June

• Wrap up, Awards

  by Ed Lohmann

  At 4:00pm to 4:30pm, Wednesday 6th June