Conversion Conference Chicago 2012

It's all about the conversion

23 speakers

25 sessions

Day 1 from 8:30am to 5:30pm Monday 25th June 2012

• 9:00am Keynote Presentation: "Pay Attention: Understanding the Brain's Need for Novelty & Shortcuts"

  presented by Tim Ash

• 10:15am Beat the Back Button: How to Optimize for Engagement

  presented by Dan Siroker

• 10:15am Fact or Crap: Putting Optimization Best Practices to the Test

  presented by Chris Goward

• 11:15am Small Screens, Big Conversions: Insights on Mobile Behavior

  presented by Ian Everdell

• 11:15am Testing+Analytics: A Detailed Formula for Anticipating User Behavior

  presented by Eric J. Hansen

• 1:15pm Recovering Abandoned Shopping Carts & Web Forms

  presented by Charles Nicholls

• 1:15pm Moving the Needle: Test What Matters

  presented by Keith Hagen

• 2:15pm End-to-End Conversion: From Acquisition to Repeat Customer

  presented by Ben Hunt

• 2:15pm The Matrix: Getting the Right People Through the Right Activities with Ease

  presented by Brian Lewis

• 3:30pm The Top 10 Things Every Designer Needs to Know About People

  presented by Susan Weinschenk

• 3:30pm Channeling Cialdini: How Persuasive Messaging Increased Click to Cart by 40%

  presented by Phillip Klien

• 4:30pm Afternoon at the Improv: Live Website & Landing Page Reviews

  presented by Charles Nicholls and Tim Ash

Day 2 from 8:30am to 5:45pm Tuesday 26th June 2012

• 8:45am Keynote Presentation: 'Power Selling: Absolutely Essential Tips for Moving Visitors to Action"

  presented by Amy Africa

• 10:15am Busting Barriers: How to Overcome Testing Program Obstacles

  presented by Mary D'Alatri

• 10:15am Social Persuasion: Selling More Through Influence & Authority

  presented by John Lawson

• 11:15am Using Psychology to Increase Conversion at PayPal

  presented by Jim Hudson

• 11:15am Making the Connection: Anatomy of a Linked-In Group Conversion

  presented by JD Gershbein

• 1:15pm Guerrilla Research: Thrifty Usability Methods That Work

  presented by Russ Unger

• 1:15pm Persona > Intent > Content > Action: The B2B Success Framework

  presented by Chris Pinkerton

• 2:15pm Powerful, Low Cost Video Marketing Strategies To Improve Conversion

  presented by Arnie Kuenn

• 2:15pm Testing A/B/Cs: Constructing Winning Tests from Concept to Conversion

  presented by Justin Rondeau

• 3:30pm Killer Copy: Why Words Matter & How to Make Yours Work

  presented by Brian Massey

• 3:30pm Innovative Retargeting Strategies for Converting More from Paid Campaigns

  presented by Libardo Lambrano

• 4:30pm Ten Usability Bloopers You're Probably Making

  presented by Michael Summers

Day 3 Wednesday 27th June 2012

• 9:00am Half-Day Workshop: Landing Page Optimization Intensive

  presented by Tim Ash

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