Testing+Analytics: A Detailed Formula for Anticipating User Behavior

If you're wondering how to combine your testing efforts with your web analytics data, you've come to the right session. There's a natural relationship between testing and analytics: one is designed to drive improvements on your site and the other to help measure user behavior so that those improvements can be quantified. Eric J. Hansen, Founder and CEO of web/mobile optimization firm SiteSpect, will discuss key considerations in the integration between testing and analytics.