Monday 25th June, 2012
2:15pm to 3:00pm
If you're not utilizing Use Case Analysis to guide your site design and information architecture, you're likely frustrating visitors, depressing conversion and wasting marketing dollars. In this session, you'll learn what Use Cases are, why they're an integral step in the design process and how to use them to create a conversion-optimized site. You'll also learn how Use Cases can help you successfully harvest visitor intent that lead to higher conversions.
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