Tuesday 26th June, 2012
3:30pm to 4:15pm
Much has been written, and taught, about writing great marketing copy. But this session will go beyond style, tone, and engagement. Conversion copy - words that persuade a person to take a desired action - is a unique combination of science and art that is critical at all stages of your campaign. If you want to produce irresistible offers, headlines, subject lines and content, you need to know what makes killer conversion copy get past your readers' natural mental filters. Whether you write copy or manage people who do, you'll leave knowing exactly how to create copy for all elements of your campaign that moves readers to action.
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