Conversion Conference Ft. Lauderdale 2012

Turn more clicks into customers

33 speakers

35 sessions

Day 1 Tuesday 9th October 2012

• 9:00am Keynote Presentation : "Creating Offers That Tempt the Subconscious"

  presented by Tim Ash

• 10:15am Wins & Flops from 100K Usability Tests

  presented by Darrell Benatar

• 10:15am The Definitiive Guide to Landing Page Best Practices

  presented by Mary D'Alatri

• 11:15am How to Develop a Conversion Optimization Strategy

  presented by Chris Goward

• 11:15am Mobile Targeting + Phone Calls = Higher Conversions

  presented by Jason Wells

• 11:15am To be announced

  presented by Aaron Maass

• 1:15pm The Complexity of Simplicity: Designing Websites That Motivate Users

  presented by Mona Patel

• 1:15pm Big Data's Perfect Storm: Actionable Customer Insights from the Cloud

  presented by Feras Alhlou

• 1:15pm Leaky Funnel Forensics: Advanced Strategies for Optimizing Paid Search

  presented by Robert Brady

• 2:15pm Smarter & Faster: Optimizing the Optimization Process

  presented by Brooks Bell

• 2:15pm Top Tips for Conversion Optimization

  presented by Erik Peterson

• 2:15pm Conversion Optimization for Lead-gen Paths

  presented by Jeremy Leonard

• 3:30pm E-commerce Insights Part 1: The Path to Purchase

  presented by Charles Nicholls

• 3:30pm Driving Immediate Conversion Events with Content Marketing

  presented by Daniel Tynski

• 3:30pm Usability: Reducing Friction and Boosting Conversion

  presented by Mike Perla

• 4:30pm E-commerce Insights Part 2: Recovering Abandoned Shopping Carts & Web Forms

  presented by Charles Nicholls

• 4:30pm Landing Pages for the Real World

  presented by Jenny Halasz

• 4:30pm Social Conversion: Unlocking Social Media's Potential to Drive Actions

  presented by Kipp Bodnar

Day 2 Wednesday 10th October 2012

• 8:45am Keynote Presentation

  presented by Brian Massey

• 10:15am Web Design Rules for B2B

  presented by Mona Patel

• 10:15am Conversions-to-go: UX Design to Optimize Mobile Conversions

  presented by John Whalen

• 10:15am Seven Tried & True Ways to Double Your Email Conversions

  presented by William Leake

• 11:15am Persuasion Profiling: Changing the Game of Online Marketing

  presented by Maurits Kaptein

• 11:15am Efficient & Effective: Testing Enemies Make Nice

  presented by Nik Rajpal

• 11:15am What Makes Them Tick? How Knowing Your Affiliates Can Increase Conversions

  presented by Geno Prussakov

• 1:15pm Afternoon at the Improv: Live Landing Page Reviews

  presented by Tim Ash and William Leake

• 1:15pm Segmented Testing: Measuring the Gains of Personalized Content

  presented by Dennis van der Heijden

• 1:15pm Why Your Killer Content is Not Making Your Business Money

  presented by Justin Gray

• 2:15pm Optimizing E-commerce: The Marriage of A/B Testing & Usability Studies at PayPal

  presented by John Amir-Abbassi

• 2:15pm Beyond Translation: Cultural Drivers to Conversion

  presented by Joe Doveton

• 2:15pm 10 Innovative Social Media Conversion Case Studies

  presented by Jay Berkowitz

• 3:30pm Story Appeal: The Secret to Persuasive Headlines, Images, Subject Lines, and Captions

  presented by Jeff Sexton

• 3:30pm Advanced Retargeting Strategies that You Should Have Implemented Yesterday

  presented by Adam Berke

• 3:30pm Priortizing Testing to Create Easy Conversion Wins

  presented by Paula Tellez

• 4:30pm Keynote Presentation

  presented by Susan Weinschenk

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