by Tim Ash
Join Mary D'Alatri as she walks through 25, that's right 25, tactics that you should be utilizing for your landing page optimization strategy today. This session will include:
1. Driving targeting and relevancy
2. Testing strategies that work
3. Pitfalls to avoid
This session has something to fit everyone. New to landing page optimization - no problem. Experienced conversion marketer - no problem. We promise everyone will walk away with at least 1-2 new tactics they can begin using immediately.
Want to know why people abandon your site? You'll laugh -- and cry -- at this collection of video clips from actual usability tests that show the common issues frustrating web users. Discover the most prevalant usability mistakes and how to avoid making them, and learn about a host of low-cost website feedback tools that you can use to uncover usability problems on your own site.
by Chris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You’ll go in the wrong direction fast!In this session, you’ll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue.With practical examples, you’ll find out where to focus, what to test and how to avoid common mistakes.
by Jason Wells
According to xAd and Google, mobile searches result in phone calls more than 50% of the time. As mobile search surpasses desktop search (sometime in 2013) phone calls to businesses are going to increase. This has broad implications for websites, mobile landing pages and conversions. This presentation will discuss:
>Specific research from Google, Mobile Marketer, eMarketer and BIA/Kelsey about mobile conversions
>Case studies from companies experiencing high phone call conversion rates
>7 ways to prepare your website and lead management for more phone call conversions
>How to create and optimize mobile landing pages
>Tips to track, optimize and close more leads via the phone
>Why mobile targeting and phone calls produce higher conversions
by Aaron Maass
by Feras Alhlou
Ever hoped for a magic wand that would take all your marketing efforts (online and off), toss all your data integration together and come up with an overall cost per qualified lead AND provide you with things like campaign cost, CRM and web analytics data? Thanks to the magic powers of Google Big Query, this line of thinking isn’t too far off! Explore the benefits of this cloud-based solution without any initial hardware purchases.
by Robert Brady
Is something killing your PPC conversion rate? Suspects include keywords, ad copy, ad creative, landing page and leaking funnels. Learn advanced strategies for uncovering clues and catching the killer using your PPC reports, analytics data and a few helpful tools (many of them free).
by Mona Patel
by Brooks Bell
When it comes to testing in a large company, one of the biggest frustrations is getting your tests out the door. The answer to this is a well-oiled process and methodology to managing testing at scale. Brooks Bell, founder of Brooks Bell, a leading optimization firm focused exclusively on enterprise-level A/B split testing services, will share some of her company’s secrets on how to test more, faster and smarter.
Looking to create more value from your conversion optimization efforts? Come learn proven tips for positivily influencing the conversion potential of your site by making small, continuous design improvements. You'll leave with specific strategies for combining the user experience (UX) and design elements of CRO with your analytics to create a living website that constantly adapts to meet the needs of your visitors.
As marketers, we often talk about long-term goals like building a sustainable audience, cultivating authority and trust, or driving social signals and collecting links. In this context, content is a tool for driving visitors to pages that are designed to convert -- oftentimes in an indirect way. What many people don't realize are the ways creatively designed content can be used to drive immediate conversion events -- things like warm leads and even direct sales. In this session you'll learn ways to plan and craft your content and distribution to drive immediate high value conversion events.
Why is it that on average 97% of visitors don't convert? In this presentation we look at new data explaining why so many customers don't buy, and what brands and online retailers can do about it. We consider the roles of emotion and timing in the conversion process, and how you can use these factors in driving more conversions.This presentation is based on a new study which examined online buying behavior of more than 1 million consumers and $1bn worth of conversions. You'll learn:
-How no two customer journeys are alike, and what implications this has for conversion optimization
-Tablets, mobiles, and desktops and their role in the conversion process
-How each visitor's socio economic profile can have a dramatic impact on your conversion chances
-What happens when the cart value reaches the critical $100 'tipping point'
This session will challenge many preconceptions about the conversion process, and is packed with practical tips and examples you can apply in your conversion optimization.
by Mike Perla
Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, you can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients. In this session you'll learn:
-What role usability plays in conversion rate optimization
-How audience can dictate functionality
-Reducing friction with decision support tools
-Overcoming objections with hard evidence
Seven out of every ten visitors that start a conversion process don't complete it. In this presentation, we'll look at practical techniques to drive these visitors back to the site using email remarketing and retargeted advertising. Using extensive examples and A/B tests to illustrate what works and what doesn't, this presentation is packed full of actionable insights. We'll share case studies that illustrate what it takes to recover abandoned shopping carts, and how to persuade customers to buy. For example, the simple email subject line change that generated $500,000 of incremental revenues, illustrating how undecided customers seek service over a traditional brand message. You'll learn:
-When to use email and retargeted advertising, and the pros and cons of both
-6 techniques to capture more email addresses on site
-How to design compelling creative that will engage (and not annoy) abandoners
-Simple steps to get started, and what and when to test
by Jenny Halasz
This presentation will focus on techniques for making great landing pages that are ideal for small businesses or sole proprietors who simply can't afford A/B and multi variate testing. You'll learn how to use keywords effectively to decode user intent and then deliver a superior visitor experience without compromising search engine optimization.
by Kipp Bodnar
If you think social media is only for generating leads, think again! In this session you'll see examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improve conversion rates to connecting your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates as well as referrals from existing customers.
by Brian Massey
by John Whalen
Most outfits, once they have built up a prospect list, actually convert far more prospects into customers from their email campaigns than they do from their search campaigns. Yet 90% of conversion focused content at online conferences is weighted toward search campaigns. This session will cover 7 tried & true tactics you can use to massively spruce up the conversion from your email campaigns (and in some cases, spruce them up by integrating search).
by Mona Patel
Measuring conversion on B2B sites isn’t as cut and dry as consumer conversion. These guys are forced to click, so good design isn’t as important… or is it? Using three case studies from a B2B web application, Mona Patel, CEO of Motivate Design and UX Hires, will demonstrate the rules of navigation, layout, presentation of content and design that matter from a UX perspective on B2B sites. She will tackle ways to make the experience of using your B2B site engaging, simple and efficient.
by Nik Rajpal
It’s a terrible feeling. You’ve been running a conversion program for many months now with too few tests, too many overlapping complications, and too few winners. You want efficiency and effectiveness – two mutually exclusive ideals. Would you settle for a balance? Attend this session to learn how to sort out your process to be more efficient, while drumming up much more effective winning theories for tests
Welcome, [FIRST NAME], to the era of personalization. Amazon.com recommends books you might like, Netflix tailors your movie menu, and Google customizes your news. And in exchange for this friendly algorithmic assistance, targeted ads follow you wherever you navigate online. Most of us have accepted this bargain, but it turns out that taste profiling is only the beginning. A technique called persuasion profiling is just around the corner, and it doesn’t just find content you might enjoy. It figures out how you think.
Stop blaming the affiliate channel for not working, of working poorly, for you. Look at what you are doing to facilitate better conversions! In this session we'll cover common management pitfalls to avoid, as well as banner and landing page best practices to follow, to increase affiliate conversions. Real-life examples will be provided. You will take away readily applicable knowledge to improve your own affiliate marketing campaigns.
Know your landing page has problems, but don't know where to start? Here's your chance to get some free conversion advice from the experts. This session, always a Conversion Conference favorite, is fast-paced, unpredictable, and fun. Our conversion and usability experts will provide live, spontaneous assessments of attendee web sites, along with actionable advice on changes that could have an immediate impact on conversions. Whether you submit your site for review, or watch while your colleagues take the heat, there's no better way to see conversion best practices in action. You don't want to miss this session!.
Savvy conversion professionals know that the reported conversion rate of a webpage or site is an aggregated number that is influenced by many factors. The most promising opportunities come from identifying the sources, paths, keyword groups, devices and regional differences that define the key segments of your site's audience, and improving the experience for each of those segments. What would happen to your conversion rate if your site was more Facebook oriented for visitors that came from Facebook, or if you offered a coupon to repeat visitors who haven't yet purchased? If you've been dabbling with dynamic content that is personalized to your visitors, this session will demonstrate how to leverage segmented testing to achieve incremental lifts in conversion rates.
by Justin Gray
Businesses spend countless hours creating content that “matters” with the idea that the right content turns into cash. The question then becomes, “who, specifically, thinks your content matters?” Oftentimes, the content ends up meaning more to the marketing team than it does the intended audience. If content is not clearly making the business money, does it really matter? In order to have the best ROI, it is important to address the below steps before automating any piece of content.
Come see, and dissect, 10 successful social media conversion strategies including an iPhone App, a Podcast, video, and LinkedIn. Explore what made these campaigns winners, and learn innovative new tracking strategies for measuring social media conversions. After this session, you'll start thinking differently about how you define a conversion.
by Joe Doveton
Are you tailoring your web experience for visitors according to culture? There are distinct differences in cultural preferences in the way content is consumed on the web. Colors, navigation methods, image preferences and even how purchase decisions are made all vary between cultural groups - often within a shared language. This session may surprise you with some of the latest research on culturual drivers of conversion. If your organization does business beyond the U.S. borders you don't want to miss this presentation.
9th–10th October 2012