Conversion Conference Ft. Lauderdale 2012 schedule

Tuesday 9th October 2012

• Keynote Presentation : "Creating Offers That Tempt the Subconscious"

  by Tim Ash

  At 9:00am to 9:45am, Tuesday 9th October

• The Definitiive Guide to Landing Page Best Practices

  by Mary D'Alatri

  Join Mary D'Alatri as she walks through 25, that's right 25, tactics that you should be utilizing for your landing page optimization strategy today. This session will include:

  1. Driving targeting and relevancy
  2. Testing strategies that work
  3. Pitfalls to avoid

  This session has something to fit everyone. New to landing page optimization - no problem. Experienced conversion marketer - no problem. We promise everyone will walk away with at least 1-2 new tactics they can begin using immediately.

  At 10:15am to 11:15am, Tuesday 9th October

• Wins & Flops from 100K Usability Tests

  by Darrell Benatar

  Want to know why people abandon your site? You'll laugh -- and cry -- at this collection of video clips from actual usability tests that show the common issues frustrating web users. Discover the most prevalant usability mistakes and how to avoid making them, and learn about a host of low-cost website feedback tools that you can use to uncover usability problems on your own site.

  At 10:15am to 11:15am, Tuesday 9th October

• How to Develop a Conversion Optimization Strategy

  by Chris Goward

  Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You’ll go in the wrong direction fast!In this session, you’ll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue.With practical examples, you’ll find out where to focus, what to test and how to avoid common mistakes.

  At 11:15am to 12:00pm, Tuesday 9th October

• Mobile Targeting + Phone Calls = Higher Conversions

  by Jason Wells

  According to xAd and Google, mobile searches result in phone calls more than 50% of the time. As mobile search surpasses desktop search (sometime in 2013) phone calls to businesses are going to increase. This has broad implications for websites, mobile landing pages and conversions. This presentation will discuss:
  >Specific research from Google, Mobile Marketer, eMarketer and BIA/Kelsey about mobile conversions
  >Case studies from companies experiencing high phone call conversion rates
  >7 ways to prepare your website and lead management for more phone call conversions
  >How to create and optimize mobile landing pages
  >Tips to track, optimize and close more leads via the phone
  >Why mobile targeting and phone calls produce higher conversions

  At 11:15am to 12:00pm, Tuesday 9th October

• To be announced

  by Aaron Maass

  At 11:15am to 12:00pm, Tuesday 9th October

• Big Data's Perfect Storm: Actionable Customer Insights from the Cloud

  by Feras Alhlou

  Ever hoped for a magic wand that would take all your marketing efforts (online and off), toss all your data integration together and come up with an overall cost per qualified lead AND provide you with things like campaign cost, CRM and web analytics data? Thanks to the magic powers of Google Big Query, this line of thinking isn’t too far off! Explore the benefits of this cloud-based solution without any initial hardware purchases.

  At 1:15pm to 2:00pm, Tuesday 9th October

• Leaky Funnel Forensics: Advanced Strategies for Optimizing Paid Search

  by Robert Brady

  Is something killing your PPC conversion rate? Suspects include keywords, ad copy, ad creative, landing page and leaking funnels. Learn advanced strategies for uncovering clues and catching the killer using your PPC reports, analytics data and a few helpful tools (many of them free).

  At 1:15pm to 2:00pm, Tuesday 9th October

• The Complexity of Simplicity: Designing Websites That Motivate Users

  by Mona Patel

  At 1:15pm to 2:00pm, Tuesday 9th October

• Conversion Optimization for Lead-gen Paths

  by Jeremy Leonard

  At 2:15pm to 3:00pm, Tuesday 9th October

• Smarter & Faster: Optimizing the Optimization Process

  by Brooks Bell

  When it comes to testing in a large company, one of the biggest frustrations is getting your tests out the door. The answer to this is a well-oiled process and methodology to managing testing at scale. Brooks Bell, founder of Brooks Bell, a leading optimization firm focused exclusively on enterprise-level A/B split testing services, will share some of her company’s secrets on how to test more, faster and smarter.

  At 2:15pm to 3:00pm, Tuesday 9th October

• Top Tips for Conversion Optimization

  by Erik Peterson

  Looking to create more value from your conversion optimization efforts? Come learn proven tips for positivily influencing the conversion potential of your site by making small, continuous design improvements. You'll leave with specific strategies for combining the user experience (UX) and design elements of CRO with your analytics to create a living website that constantly adapts to meet the needs of your visitors.

  At 2:15pm to 3:00pm, Tuesday 9th October

• Driving Immediate Conversion Events with Content Marketing

  by Daniel Tynski

  As marketers, we often talk about long-term goals like building a sustainable audience, cultivating authority and trust, or driving social signals and collecting links. In this context, content is a tool for driving visitors to pages that are designed to convert -- oftentimes in an indirect way. What many people don't realize are the ways creatively designed content can be used to drive immediate conversion events -- things like warm leads and even direct sales. In this session you'll learn ways to plan and craft your content and distribution to drive immediate high value conversion events.

  At 3:30pm to 4:15pm, Tuesday 9th October

• E-commerce Insights Part 1: The Path to Purchase

  by Charles Nicholls

  Why is it that on average 97% of visitors don't convert? In this presentation we look at new data explaining why so many customers don't buy, and what brands and online retailers can do about it. We consider the roles of emotion and timing in the conversion process, and how you can use these factors in driving more conversions.This presentation is based on a new study which examined online buying behavior of more than 1 million consumers and $1bn worth of conversions. You'll learn:

  -How no two customer journeys are alike, and what implications this has for conversion optimization
  -Tablets, mobiles, and desktops and their role in the conversion process
  -How each visitor's socio economic profile can have a dramatic impact on your conversion chances
  -What happens when the cart value reaches the critical $100 'tipping point'

  This session will challenge many preconceptions about the conversion process, and is packed with practical tips and examples you can apply in your conversion optimization.

  At 3:30pm to 4:15pm, Tuesday 9th October

• Usability: Reducing Friction and Boosting Conversion

  by Mike Perla

  Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, you can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients. In this session you'll learn:
  -What role usability plays in conversion rate optimization
  -How audience can dictate functionality
  -Reducing friction with decision support tools
  -Overcoming objections with hard evidence

  At 3:30pm to 4:15pm, Tuesday 9th October

• E-commerce Insights Part 2: Recovering Abandoned Shopping Carts & Web Forms

  by Charles Nicholls

  Seven out of every ten visitors that start a conversion process don't complete it. In this presentation, we'll look at practical techniques to drive these visitors back to the site using email remarketing and retargeted advertising. Using extensive examples and A/B tests to illustrate what works and what doesn't, this presentation is packed full of actionable insights. We'll share case studies that illustrate what it takes to recover abandoned shopping carts, and how to persuade customers to buy. For example, the simple email subject line change that generated $500,000 of incremental revenues, illustrating how undecided customers seek service over a traditional brand message. You'll learn:

  -When to use email and retargeted advertising, and the pros and cons of both
  -6 techniques to capture more email addresses on site
  -How to design compelling creative that will engage (and not annoy) abandoners
  -Simple steps to get started, and what and when to test

  At 4:30pm to 5:15pm, Tuesday 9th October

• Landing Pages for the Real World

  by Jenny Halasz

  This presentation will focus on techniques for making great landing pages that are ideal for small businesses or sole proprietors who simply can't afford A/B and multi variate testing. You'll learn how to use keywords effectively to decode user intent and then deliver a superior visitor experience without compromising search engine optimization.

  At 4:30pm to 5:15pm, Tuesday 9th October

• Social Conversion: Unlocking Social Media's Potential to Drive Actions

  by Kipp Bodnar

  If you think social media is only for generating leads, think again! In this session you'll see examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improve conversion rates to connecting your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates as well as referrals from existing customers.

  At 4:30pm to 5:15pm, Tuesday 9th October

Wednesday 10th October 2012

• Keynote Presentation

  by Brian Massey

  At 8:45am to 9:45am, Wednesday 10th October

• Conversions-to-go: UX Design to Optimize Mobile Conversions

  by John Whalen

  At 10:15am to 11:00am, Wednesday 10th October

• Seven Tried & True Ways to Double Your Email Conversions

  by William Leake

  Most outfits, once they have built up a prospect list, actually convert far more prospects into customers from their email campaigns than they do from their search campaigns. Yet 90% of conversion focused content at online conferences is weighted toward search campaigns. This session will cover 7 tried & true tactics you can use to massively spruce up the conversion from your email campaigns (and in some cases, spruce them up by integrating search).

  At 10:15am to 11:00am, Wednesday 10th October

• Web Design Rules for B2B

  by Mona Patel

  Measuring conversion on B2B sites isn’t as cut and dry as consumer conversion. These guys are forced to click, so good design isn’t as important… or is it? Using three case studies from a B2B web application, Mona Patel, CEO of Motivate Design and UX Hires, will demonstrate the rules of navigation, layout, presentation of content and design that matter from a UX perspective on B2B sites. She will tackle ways to make the experience of using your B2B site engaging, simple and efficient.

  At 10:15am to 11:00am, Wednesday 10th October

• Efficient & Effective: Testing Enemies Make Nice

  by Nik Rajpal

  It’s a terrible feeling. You’ve been running a conversion program for many months now with too few tests, too many overlapping complications, and too few winners. You want efficiency and effectiveness – two mutually exclusive ideals. Would you settle for a balance? Attend this session to learn how to sort out your process to be more efficient, while drumming up much more effective winning theories for tests

  At 11:15am to 12:00pm, Wednesday 10th October

• Persuasion Profiling: Changing the Game of Online Marketing

  by Maurits Kaptein

  Welcome, [FIRST NAME], to the era of personalization. Amazon.com recommends books you might like, Netflix tailors your movie menu, and Google customizes your news. And in exchange for this friendly algorithmic assistance, targeted ads follow you wherever you navigate online. Most of us have accepted this bargain, but it turns out that taste profiling is only the beginning. A technique called persuasion profiling is just around the corner, and it doesn’t just find content you might enjoy. It figures out how you think.

  At 11:15am to 12:00pm, Wednesday 10th October

• What Makes Them Tick? How Knowing Your Affiliates Can Increase Conversions

  by Geno Prussakov

  Stop blaming the affiliate channel for not working, of working poorly, for you. Look at what you are doing to facilitate better conversions! In this session we'll cover common management pitfalls to avoid, as well as banner and landing page best practices to follow, to increase affiliate conversions. Real-life examples will be provided. You will take away readily applicable knowledge to improve your own affiliate marketing campaigns.

  At 11:15am to 12:00pm, Wednesday 10th October

• Afternoon at the Improv: Live Landing Page Reviews

  by William Leake and Tim Ash

  Know your landing page has problems, but don't know where to start? Here's your chance to get some free conversion advice from the experts. This session, always a Conversion Conference favorite, is fast-paced, unpredictable, and fun. Our conversion and usability experts will provide live, spontaneous assessments of attendee web sites, along with actionable advice on changes that could have an immediate impact on conversions. Whether you submit your site for review, or watch while your colleagues take the heat, there's no better way to see conversion best practices in action. You don't want to miss this session!.

  At 1:15pm to 2:00pm, Wednesday 10th October

• Segmented Testing: Measuring the Gains of Personalized Content

  by Dennis van der Heijden

  Savvy conversion professionals know that the reported conversion rate of a webpage or site is an aggregated number that is influenced by many factors. The most promising opportunities come from identifying the sources, paths, keyword groups, devices and regional differences that define the key segments of your site's audience, and improving the experience for each of those segments. What would happen to your conversion rate if your site was more Facebook oriented for visitors that came from Facebook, or if you offered a coupon to repeat visitors who haven't yet purchased? If you've been dabbling with dynamic content that is personalized to your visitors, this session will demonstrate how to leverage segmented testing to achieve incremental lifts in conversion rates.

  At 1:15pm to 2:00pm, Wednesday 10th October

• Why Your Killer Content is Not Making Your Business Money

  by Justin Gray

  Businesses spend countless hours creating content that “matters” with the idea that the right content turns into cash. The question then becomes, “who, specifically, thinks your content matters?” Oftentimes, the content ends up meaning more to the marketing team than it does the intended audience. If content is not clearly making the business money, does it really matter? In order to have the best ROI, it is important to address the below steps before automating any piece of content.

  At 1:15pm to 2:00pm, Wednesday 10th October

• 10 Innovative Social Media Conversion Case Studies

  by Jay Berkowitz

  Come see, and dissect, 10 successful social media conversion strategies including an iPhone App, a Podcast, video, and LinkedIn. Explore what made these campaigns winners, and learn innovative new tracking strategies for measuring social media conversions. After this session, you'll start thinking differently about how you define a conversion.

  At 2:15pm to 3:00pm, Wednesday 10th October

• Beyond Translation: Cultural Drivers to Conversion

  by Joe Doveton

  Are you tailoring your web experience for visitors according to culture? There are distinct differences in cultural preferences in the way content is consumed on the web. Colors, navigation methods, image preferences and even how purchase decisions are made all vary between cultural groups - often within a shared language. This session may surprise you with some of the latest research on culturual drivers of conversion. If your organization does business beyond the U.S. borders you don't want to miss this presentation.

  At 2:15pm to 3:00pm, Wednesday 10th October