Mobile Targeting + Phone Calls = Higher Conversions

A session at Conversion Conference Ft. Lauderdale 2012

Tuesday 9th October, 2012

11:15am to 12:00pm (UTC)

According to xAd and Google, mobile searches result in phone calls more than 50% of the time. As mobile search surpasses desktop search (sometime in 2013) phone calls to businesses are going to increase. This has broad implications for websites, mobile landing pages and conversions. This presentation will discuss:
>Specific research from Google, Mobile Marketer, eMarketer and BIA/Kelsey about mobile conversions
>Case studies from companies experiencing high phone call conversion rates
>7 ways to prepare your website and lead management for more phone call conversions
>How to create and optimize mobile landing pages
>Tips to track, optimize and close more leads via the phone
>Why mobile targeting and phone calls produce higher conversions

About the speaker

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Jason Wells

CEO, ContactPoint

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Time 11:15am12:00pm UTC

Date Tue 9th October 2012

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