E-commerce Insights Part 1: The Path to Purchase

A session at Conversion Conference Ft. Lauderdale 2012

Tuesday 9th October, 2012

3:30pm to 4:15pm (UTC)

Why is it that on average 97% of visitors don't convert? In this presentation we look at new data explaining why so many customers don't buy, and what brands and online retailers can do about it. We consider the roles of emotion and timing in the conversion process, and how you can use these factors in driving more conversions.This presentation is based on a new study which examined online buying behavior of more than 1 million consumers and $1bn worth of conversions. You'll learn:

-How no two customer journeys are alike, and what implications this has for conversion optimization
-Tablets, mobiles, and desktops and their role in the conversion process
-How each visitor's socio economic profile can have a dramatic impact on your conversion chances
-What happens when the cart value reaches the critical $100 'tipping point'

This session will challenge many preconceptions about the conversion process, and is packed with practical tips and examples you can apply in your conversion optimization.

About the speaker

This person is speaking at this event.
Charles Nicholls

Founder and Chief Strategy Officer, SeeWhy

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Time 3:30pm4:15pm UTC

Date Tue 9th October 2012

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