Driving Immediate Conversion Events with Content Marketing

A session at Conversion Conference Ft. Lauderdale 2012

Tuesday 9th October, 2012

3:30pm to 4:15pm (UTC)

As marketers, we often talk about long-term goals like building a sustainable audience, cultivating authority and trust, or driving social signals and collecting links. In this context, content is a tool for driving visitors to pages that are designed to convert -- oftentimes in an indirect way. What many people don't realize are the ways creatively designed content can be used to drive immediate conversion events -- things like warm leads and even direct sales. In this session you'll learn ways to plan and craft your content and distribution to drive immediate high value conversion events.

About the speaker

This person is speaking at this event.
Daniel Tynski

Director of Marketing, BlueGlass Interactive

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Time 3:30pm4:15pm UTC

Date Tue 9th October 2012

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