Tuesday 9th October, 2012
3:30pm to 4:15pm
As marketers, we often talk about long-term goals like building a sustainable audience, cultivating authority and trust, or driving social signals and collecting links. In this context, content is a tool for driving visitors to pages that are designed to convert -- oftentimes in an indirect way. What many people don't realize are the ways creatively designed content can be used to drive immediate conversion events -- things like warm leads and even direct sales. In this session you'll learn ways to plan and craft your content and distribution to drive immediate high value conversion events.
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