Usability: Reducing Friction and Boosting Conversion

A session at Conversion Conference Ft. Lauderdale 2012

Tuesday 9th October, 2012

3:30pm to 4:15pm (UTC)

Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, you can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients. In this session you'll learn:
-What role usability plays in conversion rate optimization
-How audience can dictate functionality
-Reducing friction with decision support tools
-Overcoming objections with hard evidence

About the speaker

This person is speaking at this event.
Mike Perla

Director of Conversion Optimization & Creative, Fathom

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Time 3:30pm4:15pm UTC

Date Tue 9th October 2012

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