E-commerce Insights Part 2: Recovering Abandoned Shopping Carts & Web Forms

A session at Conversion Conference Ft. Lauderdale 2012

Tuesday 9th October, 2012

4:30pm to 5:15pm (UTC)

Seven out of every ten visitors that start a conversion process don't complete it. In this presentation, we'll look at practical techniques to drive these visitors back to the site using email remarketing and retargeted advertising. Using extensive examples and A/B tests to illustrate what works and what doesn't, this presentation is packed full of actionable insights. We'll share case studies that illustrate what it takes to recover abandoned shopping carts, and how to persuade customers to buy. For example, the simple email subject line change that generated $500,000 of incremental revenues, illustrating how undecided customers seek service over a traditional brand message. You'll learn:

-When to use email and retargeted advertising, and the pros and cons of both
-6 techniques to capture more email addresses on site
-How to design compelling creative that will engage (and not annoy) abandoners
-Simple steps to get started, and what and when to test

About the speaker

This person is speaking at this event.
Charles Nicholls

Founder and Chief Strategy Officer, SeeWhy

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Time 4:30pm5:15pm UTC

Date Tue 9th October 2012

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