Wednesday 10th October, 2012
10:15am to 11:00am
Measuring conversion on B2B sites isn’t as cut and dry as consumer conversion. These guys are forced to click, so good design isn’t as important… or is it? Using three case studies from a B2B web application, Mona Patel, CEO of Motivate Design and UX Hires, will demonstrate the rules of navigation, layout, presentation of content and design that matter from a UX perspective on B2B sites. She will tackle ways to make the experience of using your B2B site engaging, simple and efficient.
CEO, Motivate Design
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