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Persuasion Profiling: Changing the Game of Online Marketing

A session at Conversion Conference Ft. Lauderdale 2012

Wednesday 10th October, 2012

11:15am to 12:00pm (UTC)

Welcome, [FIRST NAME], to the era of personalization. Amazon.com recommends books you might like, Netflix tailors your movie menu, and Google customizes your news. And in exchange for this friendly algorithmic assistance, targeted ads follow you wherever you navigate online. Most of us have accepted this bargain, but it turns out that taste profiling is only the beginning. A technique called persuasion profiling is just around the corner, and it doesn’t just find content you might enjoy. It figures out how you think.

About the speaker

This person is speaking at this event.
Maurits Kaptein

Co-founder and Chief Science Officer, Science Rockstars

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When

Time 11:15am12:00pm UTC

Date Wed 10th October 2012

Short URL

lanyrd.com/sxhfd

Official session page

www.conversionconference.com/…html

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